The Smith Leisure Center in Chicago has hired you to help them with their marketing decision-making. Perform a SWOT analysis on The Smith Leisure Center, based upon the following information. Give reasons why you classify a particular factor as an S, W, O, or, T:
- The Smith Leisure Center in Chicago has hired you to help them with their
marketing decision -making. Perform a SWOT analysis on The Smith Leisure Center, based upon the following information. Give reasons why you classify a particular factor as an S, W, O, or, T:
Just mark each as a strength, weakness, opportunity, or threat
The Center is located within a two-minute walk of the main bus station and is a fifteen-minute ride away from the local railway station.
It is located next to one of the largest shopping centers in Chicago.
Although, the center has an Olympic-sized swimming pool it neither has a wave machine nor whirlpool equipment. The competing local facilities have either a wave machine or whirlpool equipment.
It is one of the oldest centers in the area and needs some cosmetic attention.
Due to an increase in disposable income over the last five years, local residents have more money to spend on leisure activities.
There has been a substantial decrease in the birth rate over the last ten years.
In general, people are living longer and there are more local residents aged over fifty-five now than ever before.
After a heated argument with the manager of a competing leisure center, the leader of a respected local scuba club is looking for a new venue.
The local authority is considering privatizing all local leisure centers by the year 2022.
Press releases have just been issued to confirm that The Smith Leisure Center is the first center in the area to be awarded quality assurance standard BS EN ISO 9002.
A private joke between staff states that if you want a day-off from work then you should order a curry from the Center's canteen, which has never made a profit.
The Center has been offered the latest sporting craze.
The Smith Leisure Center has received a grant to fit special ramps and changing rooms to accommodate the local disabled.
It is widely acknowledged that The Smith has the best-trained and most respected staff of all of the centres in the locality.
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