The scenario: Pipeline Unlimited produces two types of surfboards, the XR7 and the Turbo. The XR7 sells for $100 and generates a contribution margin per unit of $25. The Turbo sells for $150 and earns a contribution margin per unit of $18. The salesforce at Pipeline Unlimited is compensated based on sales commissions. The decision:  If you were on the Pipeline sales force, you would push hard to sell the Turbo even though the XR7 earns a higher contribution margin per unit. The Question is based on the decision above. Please explain why we should take the decision above.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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The scenario:

Pipeline Unlimited produces two types of surfboards, the XR7 and the Turbo. The XR7 sells for $100 and generates a contribution margin per unit of $25. The Turbo sells for $150 and earns a contribution margin per unit of $18.

The salesforce at Pipeline Unlimited is compensated based on sales commissions.

The decision: 

If you were on the Pipeline sales force, you would push hard to sell the Turbo even though the XR7 earns a higher contribution margin per unit.

The Question is based on the decision above. Please explain why we should take the decision above. 

 

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