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The pure E-commerce organization is comparable with

The pure E-commerce organization is comparable with

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The pure E-commerce organization is comparable with
a.
Click and Mortar
b.
Brick and Mortar
c.
Virtual organization
Expert Solution
Step 1- Introduction

A pure e-commerce organisation is a virtual organisation because it has a network of people, who are connected with each other through the Internet network. All of them are present at different locations 

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