The new business venture, Best-In-World, has been manufacturing technology devices for over 20 years and is considering adding a new technology device to its music line. They have an established reputation for building quality devices, but they are rather novice in the music industry. The Chief Innovation and Design Officer, Julie Naugle-Hall, is tasked with hiring a marketing firm to conduct a survey to determine the feasibility and demand for their new music device. The follow decision table illustrates the potential payoffs for a high demand, moderate demand and low demand for the new music device. The decision will be whether to start production on this new device in small scale, large scale or not at all. Alternatives Small-scale production Large-scale production No production Probabilities Decision Table High Demand 900,000 1,500,000 0 0.25 State of Nature Moderate Demand 200,000 500,000 0 0.35 Low Demand -700,000 -1,000,000 0 0.40 Step 3 of 3: How much should Julie be willing to pay a marketing firm to conduct the survey for probability information regarding the feasibility and demand for their new music device?

MATLAB: An Introduction with Applications
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ISBN:9781119256830
Author:Amos Gilat
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The new business venture, Best-In-World, has been manufacturing technology devices for over 20 years and is considering adding a new technology device to its music line. They have an established reputation for building quality devices, but they are rather novice in the music industry. The Chief Innovation and Design Officer, Julie Naugle-Hall, is tasked with hiring a marketing firm to conduct a survey to determine the feasibility and demand for their new music device. The following decision table illustrates the potential payoffs for a high demand, moderate demand and low demand for the new music device. The decision will be whether to start production on this new device in small scale, large scale or not at all.

**Decision Table:**

| Alternatives            | State of Nature      |                    |                    |                    |
|-------------------------|----------------------|--------------------|--------------------|--------------------|
|                         | High Demand          | Moderate Demand    | Low Demand         |                    |
| Small-scale production  | 900,000              | 200,000            | -700,000           |                    |
| Large-scale production  | 1,500,000            | 500,000            | -1,000,000         |                    |
| No production           | 0                    | 0                  | 0                  |                    |
| Probabilities           | 0.25                 | 0.35               | 0.40               |                    |

**Step 3 of 3:** How much should Julie be willing to pay a marketing firm to conduct the survey for probability information regarding the feasibility and demand for their new music device?

**Answer**

(Answer box for user input)

In this scenario, Best-In-World is evaluating potential strategies for launching a new music device based on forecasted market demand levels (high, moderate, low) and associated payoffs or losses. The decision hinges on the probability-informed data that a marketing firm could provide.
Transcribed Image Text:The new business venture, Best-In-World, has been manufacturing technology devices for over 20 years and is considering adding a new technology device to its music line. They have an established reputation for building quality devices, but they are rather novice in the music industry. The Chief Innovation and Design Officer, Julie Naugle-Hall, is tasked with hiring a marketing firm to conduct a survey to determine the feasibility and demand for their new music device. The following decision table illustrates the potential payoffs for a high demand, moderate demand and low demand for the new music device. The decision will be whether to start production on this new device in small scale, large scale or not at all. **Decision Table:** | Alternatives | State of Nature | | | | |-------------------------|----------------------|--------------------|--------------------|--------------------| | | High Demand | Moderate Demand | Low Demand | | | Small-scale production | 900,000 | 200,000 | -700,000 | | | Large-scale production | 1,500,000 | 500,000 | -1,000,000 | | | No production | 0 | 0 | 0 | | | Probabilities | 0.25 | 0.35 | 0.40 | | **Step 3 of 3:** How much should Julie be willing to pay a marketing firm to conduct the survey for probability information regarding the feasibility and demand for their new music device? **Answer** (Answer box for user input) In this scenario, Best-In-World is evaluating potential strategies for launching a new music device based on forecasted market demand levels (high, moderate, low) and associated payoffs or losses. The decision hinges on the probability-informed data that a marketing firm could provide.
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