Answered: The marketing manag of exposure if each…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:The marketing manager for Dewdrop Inc. is working on the numbers for an upcoming ad campaign for their new juice brand. She estimates that the brand would achieve a good level of exposure if each consumer saw the ad a total of 6 times over that period. Her cost executive has left a note saying that it would cost them around $25 to reach one target consumer. She does some calculations and figures out that her total cost for the ad campaign is going to be $3 million. Given that the reach for the campaign this year is 3,000 consumers more than that for last year's campaign, calculate the reach for last year's campaign. O A. 20, 000 OB. 23,000 O C. 17,000 O D. 3,000

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