Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
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The main reason why people are vulnerable to the "gambler's fallacy" and other misperceptions about randomness is that
a. the (adaptive) costs of understanding randomness outweigh the benefits
b. understanding randomness was not an important adaptive problem in ancestral environments
c. probability theory is just too difficult for humans to understand
d. it isn't possible in principle for natural selection to design such a mechanism
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