The local electricity company will be unable to meet demand for a week. Devastated Clarify why you're resorting to business continuity measures in each scenario. data from a server by a disgruntled worker The company must maintain a minimal presence for many months because to the Covid-19 containment requirements. Firefighters flooded servers and other IT equipment while putting out an office fire. After hours, a crucial server farm was broken into.

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Business to Business

Business to Business marketing is a business model where businesses make transactions or work with one another. It is a model in which one business is involved in the sales of products and services to other businesses rather than to the end-users or customers. The best way to understand a B2B model is by considering the relationship between a wholesaler and a retailer. In this case, the wholesaler (business) supplies its goods to a retailer, which is another business entity. So, here the transactions occur between two different business entities.