The general manager of XXX Factoring is about to decide whether to enter into the small and medium enterprise (SME) market. XX Company's customers so far have been mostly big-size companies. The decision to provide factoring to SMEs would mean entering into a new market. Turkey's economy increasingly rely on SMEs, and XX Company doesn't want to jeopardize Company’s position in the market. However, the company also wants to grow fast. Conduct an industry analysis using Porter’s 5 Forces
The general manager of XXX Factoring is about to decide whether to enter into the small and medium enterprise (SME) market. XX Company's customers so far have been mostly big-size companies. The decision to provide factoring to SMEs would mean entering into a new market. Turkey's economy increasingly rely on SMEs, and XX Company doesn't want to jeopardize Company’s position in the market. However, the company also wants to grow fast. Conduct an industry analysis using Porter’s 5 Forces
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The general manager of XXX Factoring is about to decide whether to enter
into the small and medium enterprise (SME) market. XX Company's customers so far have been mostly big-size companies. The decision to provide factoring to SMEs would mean entering into a new market. Turkey's economy increasingly rely on SMEs, and XX Company doesn't want to jeopardize Company’s position in the market. However, the company also wants to grow fast. Conduct an industry analysis using Porter’s 5 Forces.
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