The following table presents results from a simulated shopping and in-home product use test for a new toilet tissue from P&G's Charmin. The new brand, Charmin All Purpose, was positioned to compete against Private Labels (store brands) and as such was priced lower than brand Charmin. Stimulated ShoppingCall Back Charmin All PurposeCharminPrivate LabelTotalsCharmin All Purpose1008020200Charmin5030050400Private Label50100250400 2004803201000 Assume the P&G is comfortable that 95% of households will be aware of the new Charmin brand and that it will have an ACV of .95. What is your estimate of the first year share that Charmin All Purpose will achieve? What, if any, are the positives coming out of this test? What, if any, are the negatives?

Given: Charmin All Purpose Charmin Private Label Totals Charmin All Purpose 100 80…

Answered: The following table presents results…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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The following table presents results from a simulated shopping and in-home product use test for a new toilet tissue from P&G's Charmin. The new brand, Charmin All Purpose, was positioned to compete against Private Labels (store brands) and as such was priced lower than brand Charmin.

Stimulated Shopping	Call Back
	Charmin All Purpose	Charmin	Private Label	Totals
Charmin All Purpose	100	80	20	200
Charmin	50	300	50	400
Private Label	50	100	250	400
	200	480	320	1000

Assume the P&G is comfortable that 95% of households will be aware of the new Charmin brand and that it will have an ACV of .95. What is your estimate of the first year share that Charmin All Purpose will achieve?