The following monthly data are available for the Charger Company and its only product, Product AJ: Required: Sales (500 units) Variable expenses Contribution margin Fixed expenses Net income Total $137,500 55,000 $ 82,500 52,800 $ 29,700 Per Unit $275 110 $ 165 a) Without resorting to calculations, what is the total contribution margin at the break-even point? b) Management is contemplating the use of plastic gearing rather than metal gearing in Product SW. This change would reduce variable costs by $15. The company's marketing manager predicts that this would reduce the overall quality of the product and thus would result in a decline in sales to a level of 450 units per month. Should this change be made? c) Assume that Challenger Company is currently selling 500 units of Product SW per month. Management wants to increase sales and feels that this can be done by cutting the selling price by $25 per unit and increasing the advertising budget by $25,000 per month. Management believes that these actions will increase unit sales by 50%. Should these changes be made?
The following monthly data are available for the Charger Company and its only product, Product AJ: Required: Sales (500 units) Variable expenses Contribution margin Fixed expenses Net income Total $137,500 55,000 $ 82,500 52,800 $ 29,700 Per Unit $275 110 $ 165 a) Without resorting to calculations, what is the total contribution margin at the break-even point? b) Management is contemplating the use of plastic gearing rather than metal gearing in Product SW. This change would reduce variable costs by $15. The company's marketing manager predicts that this would reduce the overall quality of the product and thus would result in a decline in sales to a level of 450 units per month. Should this change be made? c) Assume that Challenger Company is currently selling 500 units of Product SW per month. Management wants to increase sales and feels that this can be done by cutting the selling price by $25 per unit and increasing the advertising budget by $25,000 per month. Management believes that these actions will increase unit sales by 50%. Should these changes be made?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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