Please assist with the attached, and kindly advise? thanks The following is the second step in managing sourcing and procurement:A. Identify or evaluate type of purchaseB. Evaluate user's requirementsC. Identify or re-evaluate user's needsD. Identify or evaluate market needs

Answered: The following is the second step in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please assist with the attached, and kindly advise? thanks

The following is the second step in managing sourcing and procurement:
A. Identify or evaluate type of purchase
B. Evaluate user's requirements
C. Identify or re-evaluate user's needs
D. Identify or evaluate market needs

Expert Solution

Step 1

Organizational buying can be denoted as the purchase process done by the organization to make a purchase. Organizational buyers also go through a process prior to making a purchase of the products or services needed for the organization.

The process of purchase by organizations is almost the same as the consumer buying process. However, there are some disparities since it involves only business parties.