The following income statements illustrate different cost structures for two competing companies: Income Statements Number of customers (a) Sales revenue (a × $240) Variable cost (a * $180) Variable cost (a × $0) Contribution margin Fixed cost Net income Company Name Zachary 83 $ 19,920 N/A 0 Walton 83 $ 19,920 (14,940) N/A 4,980 0 19,920 (14,940) $ 4,980 $ 4,980 Required a. Reconstruct Zachary's income statement, assuming that it serves 166 customers when it lures 83 customers away from Walton by lowering the sales price to $140 per customer. b. Reconstruct Walton's income statement, assuming that it serves 166 customers when it lures 83 customers away from Zachary by lowering the sales price to $140 per customer.

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter8: Tactical Decision-making And Relevant Analysis
Section: Chapter Questions
Problem 20BEA
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The following income statements illustrate different cost structures for two competing companies:
Income Statements
Number of customers (a)
Sales revenue (a × $240)
Variable cost (a * $180)
Variable cost (a × $0)
Contribution margin
Fixed cost
Net income
WALTON COMPANY
Income Statement
Company Name
Sales revenue
Variable cost
Contribution margin $
Fixed cost
Net income (loss) $
Zachary
83
$ 19,920
N/A
Required
a. Reconstruct Zachary's income statement, assuming that it serves 166 customers when it lures 83 customers away from Walton by
lowering the sales price to $140 per customer.
b. Reconstruct Walton's income statement, assuming that it serves 166 customers when it lures 83 customers away from Zachary by
lowering the sales price to $140 per customer.
0
Walton
83
$ 19,920
Complete this question by entering your answers in the tabs below.
0
(14,940)
N/A
4,980
0
Required A Required B
Reconstruct Walton's income statement, assuming that it serves 166 customers when it lures 83 customers away from
Zachary by lowering the sales price to $140 per customer.
19,920
(14,940)
$ 4,980 $ 4,980
< Required A
Required B >
Transcribed Image Text:The following income statements illustrate different cost structures for two competing companies: Income Statements Number of customers (a) Sales revenue (a × $240) Variable cost (a * $180) Variable cost (a × $0) Contribution margin Fixed cost Net income WALTON COMPANY Income Statement Company Name Sales revenue Variable cost Contribution margin $ Fixed cost Net income (loss) $ Zachary 83 $ 19,920 N/A Required a. Reconstruct Zachary's income statement, assuming that it serves 166 customers when it lures 83 customers away from Walton by lowering the sales price to $140 per customer. b. Reconstruct Walton's income statement, assuming that it serves 166 customers when it lures 83 customers away from Zachary by lowering the sales price to $140 per customer. 0 Walton 83 $ 19,920 Complete this question by entering your answers in the tabs below. 0 (14,940) N/A 4,980 0 Required A Required B Reconstruct Walton's income statement, assuming that it serves 166 customers when it lures 83 customers away from Zachary by lowering the sales price to $140 per customer. 19,920 (14,940) $ 4,980 $ 4,980 < Required A Required B >
The following income statements illustrate different cost structures for two competing companies:
Income Statements
Number of customers (a)
Sales revenue (a × $240)
Variable cost (a x $180)
Variable cost (a × $0)
Contribution margin
Fixed cost
Net income
Required A Required B
Required
a. Reconstruct Zachary's income statement, assuming that it serves 166 customers when it lures 83 customers away from Walton by
lowering the sales price to $140 per customer.
b. Reconstruct Walton's income statement, assuming that it serves 166 customers when it lures 83 customers away from Zachary by
lowering the sales price to $140 per customer.
Complete this question by entering your answers in the tabs below.
ZACHARY COMPANY
Income Statement
Company Name
Sales revenue
Variable cost
Contribution margin $
Fixed cost
Net income (loss) $
Zachary
83
$ 19,920
N/A
0
19,920
(14,940)
$ 4,980
Reconstruct Zachary's income statement, assuming that it serves 166 customers when it lures 83 customers away from
Walton by lowering the sales price to $140 per customer.
0
Walton
83
$ 19,920
(14,940)
N/A
4,980
0
$ 4,980
0
Required A
Required P
Transcribed Image Text:The following income statements illustrate different cost structures for two competing companies: Income Statements Number of customers (a) Sales revenue (a × $240) Variable cost (a x $180) Variable cost (a × $0) Contribution margin Fixed cost Net income Required A Required B Required a. Reconstruct Zachary's income statement, assuming that it serves 166 customers when it lures 83 customers away from Walton by lowering the sales price to $140 per customer. b. Reconstruct Walton's income statement, assuming that it serves 166 customers when it lures 83 customers away from Zachary by lowering the sales price to $140 per customer. Complete this question by entering your answers in the tabs below. ZACHARY COMPANY Income Statement Company Name Sales revenue Variable cost Contribution margin $ Fixed cost Net income (loss) $ Zachary 83 $ 19,920 N/A 0 19,920 (14,940) $ 4,980 Reconstruct Zachary's income statement, assuming that it serves 166 customers when it lures 83 customers away from Walton by lowering the sales price to $140 per customer. 0 Walton 83 $ 19,920 (14,940) N/A 4,980 0 $ 4,980 0 Required A Required P
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