The following income statements illustrate different cost structures for two competing companies: Income Statements Number of customers (a) Sales revenue (a × $240) Variable cost (a * $180) Variable cost (a × $0) Contribution margin Fixed cost Net income Company Name Zachary 83 $ 19,920 N/A 0 Walton 83 $ 19,920 (14,940) N/A 4,980 0 19,920 (14,940) $ 4,980 $ 4,980 Required a. Reconstruct Zachary's income statement, assuming that it serves 166 customers when it lures 83 customers away from Walton by lowering the sales price to $140 per customer. b. Reconstruct Walton's income statement, assuming that it serves 166 customers when it lures 83 customers away from Zachary by lowering the sales price to $140 per customer.
The following income statements illustrate different cost structures for two competing companies: Income Statements Number of customers (a) Sales revenue (a × $240) Variable cost (a * $180) Variable cost (a × $0) Contribution margin Fixed cost Net income Company Name Zachary 83 $ 19,920 N/A 0 Walton 83 $ 19,920 (14,940) N/A 4,980 0 19,920 (14,940) $ 4,980 $ 4,980 Required a. Reconstruct Zachary's income statement, assuming that it serves 166 customers when it lures 83 customers away from Walton by lowering the sales price to $140 per customer. b. Reconstruct Walton's income statement, assuming that it serves 166 customers when it lures 83 customers away from Zachary by lowering the sales price to $140 per customer.
Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter8: Tactical Decision-making And Relevant Analysis
Section: Chapter Questions
Problem 20BEA
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