The electronic relationship is clearly the favored mode of commercial transaction in the current economic climate. Electronic relationship does bring together more consumers and suppliers, but it eliminates any form of direct and face to face interactions. For this specific reason, electronic relationships are considered a formidable challenge for many organizations. The most significant danger raised by electronic relationships is how to overcome consumers’ perception of online risks. Explain FIVE (5) strategies available to relationship marketers to reduce this perception of risk in electronic relationships.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The electronic relationship is clearly the favored mode of commercial transaction in the current economic climate. Electronic relationship does bring together more consumers and suppliers, but it eliminates any form of direct and face to face interactions. For this specific reason, electronic relationships are considered a formidable challenge for many organizations. The most significant danger raised by electronic relationships is how to overcome consumers’ perception of online risks. Explain FIVE (5) strategies available to relationship marketers to reduce this perception of risk in electronic relationships.

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