Please offer an overview and explanation of different Internet-based e-commerce techniques, covering key decision points such as picking the most effective business model, payment alternatives available, and building and establishing a successful Web site. Please provide instances of each.
Please offer an overview and explanation of different Internet-based e-commerce techniques, covering key decision points such as picking the most effective business model, payment alternatives available, and building and establishing a successful Web site. Please provide instances of each.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.6: Assessing The Effectiveness Of An E-commerce Site
Problem 1LO
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Please offer an overview and explanation of different Internet-based e-commerce techniques, covering key decision points such as picking the most effective business model, payment alternatives available, and building and establishing a successful Web site. Please provide instances of each.
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