The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.31 and fixed costs $72,120. Every dollar of sales contributes 31 cents toward fixed costs and profit. The cost structure of a competitor, Oakfield Convenience Store, is dominated by fixed costs with a higher contribution margin ratio of 0.69 and fixed costs of $552,920. Ev dollar of sales contributes 69 cents toward fixed costs and profit. Both companies have sales of $1,202,000 for the year. Required: a. Compare the two companies' cost structures. b. Suppose that both companies experience a 10 percent increase in sales volume. By how much would each company's profi increase? Complete this question by entering your answers in the tabs below. Required A Required B Compare the two companies' cost structures. Sales Variable cost Contribution margin Fixed costs Operating profit Answer is complete but not entirely correct. Dennis's Retail Mart's Amount $ 1,202,000 372,620 X S 829,380 72,120 $ 757,260 X Percentage 100 31 % $ 1,202,000 % Oakfield Convenience Store Amount S 69% 373,620 6✔% 552,920 63% S (179,300) X < Required A 828,380 x Percentage 100 69 31 % % % 46% (15) % Required B >
The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.31 and fixed costs $72,120. Every dollar of sales contributes 31 cents toward fixed costs and profit. The cost structure of a competitor, Oakfield Convenience Store, is dominated by fixed costs with a higher contribution margin ratio of 0.69 and fixed costs of $552,920. Ev dollar of sales contributes 69 cents toward fixed costs and profit. Both companies have sales of $1,202,000 for the year. Required: a. Compare the two companies' cost structures. b. Suppose that both companies experience a 10 percent increase in sales volume. By how much would each company's profi increase? Complete this question by entering your answers in the tabs below. Required A Required B Compare the two companies' cost structures. Sales Variable cost Contribution margin Fixed costs Operating profit Answer is complete but not entirely correct. Dennis's Retail Mart's Amount $ 1,202,000 372,620 X S 829,380 72,120 $ 757,260 X Percentage 100 31 % $ 1,202,000 % Oakfield Convenience Store Amount S 69% 373,620 6✔% 552,920 63% S (179,300) X < Required A 828,380 x Percentage 100 69 31 % % % 46% (15) % Required B >
Chapter1: Financial Statements And Business Decisions
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