The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.31 and fixed cost $72,120. Every dollar of sales contributes 31 cents toward fixed costs and profit. The cost structure of a competitor, Oakfield Convenience Store, is dominated by fixed costs with a higher contribution margin ratio of 0.69 and fixed costs of $552,920. E dollar of sales contributes 69 cents toward fixed costs and profit. Both companies have sales of $1,202,000 for the year. Required: a. Compare the two companies' cost structures. b. Suppose that both companies experience a 10 percent increase in sales volume. By how much would each company's prof increase? Answer is complete but not entirely correct.
The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.31 and fixed cost $72,120. Every dollar of sales contributes 31 cents toward fixed costs and profit. The cost structure of a competitor, Oakfield Convenience Store, is dominated by fixed costs with a higher contribution margin ratio of 0.69 and fixed costs of $552,920. E dollar of sales contributes 69 cents toward fixed costs and profit. Both companies have sales of $1,202,000 for the year. Required: a. Compare the two companies' cost structures. b. Suppose that both companies experience a 10 percent increase in sales volume. By how much would each company's prof increase? Answer is complete but not entirely correct.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Transcribed Image Text:The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.31 and fixed costs of
$72,120. Every dollar of sales contributes 31 cents toward fixed costs and profit. The cost structure of a competitor, Oakfield
Convenience Store, is dominated by fixed costs with a higher contribution margin ratio of 0.69 and fixed costs of $552,920. Every
dollar of sales contributes 69 cents toward fixed costs and profit. Both companies have sales of $1,202,000 for the year.
Required:
a. Compare the two companies' cost structures.
b. Suppose that both companies experience a 10 percent increase in sales volume. By how much would each company's profits
increase?
Complete this question by entering your answers in the tabs below.
Required A Required B
> Answer is complete but not entirely correct.
Compare the two companies' cost structures.
Sales
Variable cost
Contribution
margin
Fixed costs
Operating profit
Dennis's Retail Mart's
Amount
$ 1,202,000✔
372,620 X
$ 829,380 X
72,120✔
757,260 X
Percentage
100 %
31 X %
69 X %
6✔ %
63 X %
$ 1,202,000✔
828,380 X
373,620 X
552,920✔
S (179,300) X
IS
Oakfield Convenience Store
Amount
< Required A
Percentage
100✔ %
69 X %
31 X %
46✔ %
(15) X %
Required B >
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