The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.31 and fixed cost $72,120. Every dollar of sales contributes 31 cents toward fixed costs and profit. The cost structure of a competitor, Oakfield Convenience Store, is dominated by fixed costs with a higher contribution margin ratio of 0.69 and fixed costs of $552,920. E dollar of sales contributes 69 cents toward fixed costs and profit. Both companies have sales of $1,202,000 for the year. Required: a. Compare the two companies' cost structures. b. Suppose that both companies experience a 10 percent increase in sales volume. By how much would each company's prof increase? Answer is complete but not entirely correct.

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter18: Pricing And Profitability Analysis
Section: Chapter Questions
Problem 14E: Many different businesses employ markup on cost to arrive at a price. For each of the following...
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The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.31 and fixed costs of
$72,120. Every dollar of sales contributes 31 cents toward fixed costs and profit. The cost structure of a competitor, Oakfield
Convenience Store, is dominated by fixed costs with a higher contribution margin ratio of 0.69 and fixed costs of $552,920. Every
dollar of sales contributes 69 cents toward fixed costs and profit. Both companies have sales of $1,202,000 for the year.
Required:
a. Compare the two companies' cost structures.
b. Suppose that both companies experience a 10 percent increase in sales volume. By how much would each company's profits
increase?
Complete this question by entering your answers in the tabs below.
Required A Required B
> Answer is complete but not entirely correct.
Compare the two companies' cost structures.
Sales
Variable cost
Contribution
margin
Fixed costs
Operating profit
Dennis's Retail Mart's
Amount
$ 1,202,000✔
372,620 X
$ 829,380 X
72,120✔
757,260 X
Percentage
100 %
31 X %
69 X %
6✔ %
63 X %
$ 1,202,000✔
828,380 X
373,620 X
552,920✔
S (179,300) X
IS
Oakfield Convenience Store
Amount
< Required A
Percentage
100✔ %
69 X %
31 X %
46✔ %
(15) X %
Required B >
Transcribed Image Text:The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.31 and fixed costs of $72,120. Every dollar of sales contributes 31 cents toward fixed costs and profit. The cost structure of a competitor, Oakfield Convenience Store, is dominated by fixed costs with a higher contribution margin ratio of 0.69 and fixed costs of $552,920. Every dollar of sales contributes 69 cents toward fixed costs and profit. Both companies have sales of $1,202,000 for the year. Required: a. Compare the two companies' cost structures. b. Suppose that both companies experience a 10 percent increase in sales volume. By how much would each company's profits increase? Complete this question by entering your answers in the tabs below. Required A Required B > Answer is complete but not entirely correct. Compare the two companies' cost structures. Sales Variable cost Contribution margin Fixed costs Operating profit Dennis's Retail Mart's Amount $ 1,202,000✔ 372,620 X $ 829,380 X 72,120✔ 757,260 X Percentage 100 % 31 X % 69 X % 6✔ % 63 X % $ 1,202,000✔ 828,380 X 373,620 X 552,920✔ S (179,300) X IS Oakfield Convenience Store Amount < Required A Percentage 100✔ % 69 X % 31 X % 46✔ % (15) X % Required B >
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