The case is about US-based multinational technology company Google Inc.'s web platform called "Women Will' that sought to empower women globally. The platform would be equipped with all the information relevant to women entrepreneurs, right from starting a business to making it successful.   Women Will was launched in India in 2021. Through the platform, Google promised to transform the lives of female entrepreneurs in the country digitally. The search giant announced that it would offer community support, mentorship, and accelerator programs to rural women entrepreneurs who wanted to convert an existing skill or talent into a business The economic empowerment program was expected to support 1 million rural women in the country to become entrepreneurs. Under the program, Google collaborated with the social arm of NASSCOM (Chamber of Commerce for Tech Industry in India) NASSCOM Foundation, to empower 100,000 women farmers across six Indian states by imparting digital and financial literacy skills to them. Google's CEO Sundar Pichai announced a grant worth US$25 million for nonprofits across the world working on advancing women and girls' economic empowerment. Understand how digital and financial literacy can motivate women become entrepreneurs.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter1: Introduction And Goals Of The Firm
Section: Chapter Questions
Problem 6E
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The case is about US-based multinational technology company Google Inc.'s web platform called "Women Will' that sought to empower women globally. The platform would be equipped with all the information relevant to women entrepreneurs, right from starting a business to making it successful.

 

Women Will was launched in India in 2021. Through the platform, Google promised to transform the lives of female entrepreneurs in the country digitally. The search giant announced that it would offer community support, mentorship, and accelerator programs to rural women entrepreneurs who wanted to convert an existing skill or talent into a business The economic empowerment program was expected to support 1 million rural women in the country to become
entrepreneurs. Under the program, Google collaborated with the social arm of NASSCOM (Chamber of Commerce for
Tech Industry in India) NASSCOM Foundation, to empower 100,000 women farmers across six Indian states by
imparting digital and financial literacy skills to them.
Google's CEO Sundar Pichai announced a grant worth US$25 million for nonprofits across the world working on
advancing women and girls' economic empowerment.
Understand how digital and financial literacy can motivate women become entrepreneurs. 

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