0.643 110% 100% 100% 90% 80% 90% 80% 70% 60% 50% 70% 60% 50% 51% 40% 30% 20% 40% 31% 23% 15% 30% 20% 11% 10% 3% 10% 5% 7% 0% 0% 1% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Line of equality Lorenz Curve
You are a brand analyst working for a large multinational retail organisation in South Africa. The organisation specialises in premium products. You have been provided with the following statement: “According to the World Bank, South Africa remains a dual economy with one of the highest inequality rates in the world, with a Gini Coefficient of 0.643.” The Board of Directors convened a special meeting to discuss the implications of the quote above. You are required to produce a brief on the statement above, specifically referring to the implications it holds for the brand
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