Complexion Care Inc., a U.S.-based skin care firm, was the first in the industry to identify the growth potential f Thailand and made huge investments in its economy. As a result, the firm was able to build brand loyalty and gain experience in that country's business practices. In this situation, Complexion Care Inc. has benefited from Multiple Choice OO O a first-mover advantage deregulation. forward integration. unrelated differentiation. privatization.

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