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The Case: GIGI'S CATERING (A) "You can make P225,000 in one night," exclaimed Mrs. Manalastas, the Principal of Quezo City National High School. She was talking to Gigi Santos, the canteen operator of the hig school. They were discussing an opportunity for Gigi to provide the dinner for the upcomin Junior-Senior Prom (on February 14, 2022). "Our budget is PI50 per student, and there an 1.500 students attending the event, that's an easy P225,000 in gross sales for one night" Mrm Manalastas explained. "The students are not too discriminating in their tastes. They aren looking for something sophisticated. After all, it's the dancing and the camaraderie that they an anticipating. Something simple, like fried chicken and rice plus desert should be sufficient, or a equally exciting alternative would be fine" Mrs. Manalastas explained. Gigi was excited abou the opportunity. "Just make sure the food is at the high school grounds by 4PM of the even day," Mrs. Manalastas said. "Oh and please try to ensure that food safety standards are met: th last thing we want is an incident involving food poisoning." Guide Questions 1. Who are the customers? What are their expectations of quality? 2. What is the production forecast? 3. What is the price expectation?

The Case: GIGI'S CATERING (A) "You can make P225,000 in one night," exclaimed Mrs. Manalastas, the Principal of Quezo City National High School. She was talking to Gigi Santos, the canteen operator of the hig school. They were discussing an opportunity for Gigi to provide the dinner for the upcomin Junior-Senior Prom (on February 14, 2022). "Our budget is PI50 per student, and there an 1.500 students attending the event, that's an easy P225,000 in gross sales for one night" Mrm Manalastas explained. "The students are not too discriminating in their tastes. They aren looking for something sophisticated. After all, it's the dancing and the camaraderie that they an anticipating. Something simple, like fried chicken and rice plus desert should be sufficient, or a equally exciting alternative would be fine" Mrs. Manalastas explained. Gigi was excited abou the opportunity. "Just make sure the food is at the high school grounds by 4PM of the even day," Mrs. Manalastas said. "Oh and please try to ensure that food safety standards are met: th last thing we want is an incident involving food poisoning." Guide Questions 1. Who are the customers? What are their expectations of quality? 2. What is the production forecast? 3. What is the price expectation?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Case: GIGI'S CATERING (A) "You can make P225,000 in one night," exclaimed Mrs. Manalastas, the Principal of Quezon City National High School. She was talking to Gigi Santos, the canteen operator of the high school. They were discussing an opportunity for Gigi to provide the dinner for the upcoming Junior-Senior Prom (on February 14, 2022). "Our budget is P150 per student, and there are 1,500 students attending the event, that's an casy P225,000 in gross sales for one night" Mrs. Manalastas explained. "The students are not too discriminating in their tastes. They aren't looking for something sophisticated. After all, it's the dancing and the camaraderie that they are anticipating. Something simple, like fried chicken and rice plus desert should be sufficient, or an equally exciting alternative would be fine" Mrs. Manalastas explained. Gigi was excited about the opportunity. "Just make sure the food is at the high school grounds by 4PM of the event day," Mrs. Manalastas said. "Oh and please try to ensure that food safety standards are met: the last thing we want is an incident involving food poisoning." Guide Questions 1. Who are the customers? What are their expectations of quality? 2. What is the production forecast? 3. What is the price expectation? 4. What are the logistics issues?
Transcribed Image Text:The Case: GIGI'S CATERING (A) "You can make P225,000 in one night," exclaimed Mrs. Manalastas, the Principal of Quezon City National High School. She was talking to Gigi Santos, the canteen operator of the high school. They were discussing an opportunity for Gigi to provide the dinner for the upcoming Junior-Senior Prom (on February 14, 2022). "Our budget is P150 per student, and there are 1,500 students attending the event, that's an casy P225,000 in gross sales for one night" Mrs. Manalastas explained. "The students are not too discriminating in their tastes. They aren't looking for something sophisticated. After all, it's the dancing and the camaraderie that they are anticipating. Something simple, like fried chicken and rice plus desert should be sufficient, or an equally exciting alternative would be fine" Mrs. Manalastas explained. Gigi was excited about the opportunity. "Just make sure the food is at the high school grounds by 4PM of the event day," Mrs. Manalastas said. "Oh and please try to ensure that food safety standards are met: the last thing we want is an incident involving food poisoning." Guide Questions 1. Who are the customers? What are their expectations of quality? 2. What is the production forecast? 3. What is the price expectation? 4. What are the logistics issues?
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