The best way to increase margin from customers is to: Group of answer choices: a. Ensure that the cost of capital is really low so that costs are low. o.Ensure that customers receive high value equity, brand equity and relationship equity so that they are willing to pay premium. c. Ensure that customers with low lifetime value are "fired." d. Increase retention costs for the firm.

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
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The best way to increase margin from customers is to:
Group of answer choices:
a. Ensure that the cost of capital is really low so that costs are low.
b.Ensure that customers receive high value equity, brand equity and relationship equity so that they are
willing to pay premium.
c. Ensure that customers with low lifetime value are "fired."
d. Increase retention costs for the firm.
Transcribed Image Text:The best way to increase margin from customers is to: Group of answer choices: a. Ensure that the cost of capital is really low so that costs are low. b.Ensure that customers receive high value equity, brand equity and relationship equity so that they are willing to pay premium. c. Ensure that customers with low lifetime value are "fired." d. Increase retention costs for the firm.
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