The best way to increase margin from customers is to: Group of answer choices: a. Ensure that the cost of capital is really low so that costs are low. o.Ensure that customers receive high value equity, brand equity and relationship equity so that they are willing to pay premium. c. Ensure that customers with low lifetime value are "fired." d. Increase retention costs for the firm.
The best way to increase margin from customers is to: Group of answer choices: a. Ensure that the cost of capital is really low so that costs are low. o.Ensure that customers receive high value equity, brand equity and relationship equity so that they are willing to pay premium. c. Ensure that customers with low lifetime value are "fired." d. Increase retention costs for the firm.
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Transcribed Image Text:The best way to increase margin from customers is to:
Group of answer choices:
a. Ensure that the cost of capital is really low so that costs are low.
b.Ensure that customers receive high value equity, brand equity and relationship equity so that they are
willing to pay premium.
c. Ensure that customers with low lifetime value are "fired."
d. Increase retention costs for the firm.
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