Territory and Product Profitability Analysis Pipeline Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East Coast and West Coast. Information about the two surfboards is as follows: Sales price Variable cost of goods sold per unit Manufacturing margin per unit Atlantic Wave $300 (111) $189 (130) Pacific Pounder $250 (123) $127 (57)
Territory and Product Profitability Analysis Pipeline Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East Coast and West Coast. Information about the two surfboards is as follows: Sales price Variable cost of goods sold per unit Manufacturing margin per unit Atlantic Wave $300 (111) $189 (130) Pacific Pounder $250 (123) $127 (57)
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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Transcribed Image Text:Territory and Product Profitability Analysis
Pipeline Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific
Pounder. These surfboards are sold in two regions, East Coast and West Coast. Information about the two
surfboards is as follows:
Atlantic Wave
Pacific Pounder
Sales price
Variable cost of goods sold per unit
Manufacturing margin per unit
Variable selling expense per unit
Contribution margin per unit
The sales unit volume for the sales territories and products for the period is as follows:
East Coast West Coast
2,960
Line Item Description
Sales
Variable cost of goods sold
Manufacturing margin
Variable selling expenses
Contribution margin
0
Pipeline Surfboards Inc.
Contribution Margin by Territory
Contribution margin ratio
1,480
1,480
Atlantic Wave
a. Prepare a contribution margin by sales territory report. Compute the contribution margin ratio for each
territory. Round contribution margin ratio answers to two decimal places.
$
$300
(111)
$189
(129)
$60
East Coast West Coast
%
Pacific Pounder
%
$250
(123)
$127
(57)
$70
b. What advice would you give to the management of Pipeline Surfboards regarding the relative
profitability of the two territories?
The total contribution margin is
ratio is
for the East Coast, while the contribution margin
for West Coast. This is because East Coast sells only Atlantic Wave, which
contribution margin per unit. In attempting to improve the company's
have a
profitability, it is
that changing the mix of products to the two territories will have
much effect. In addition, the variable selling expenses per unit for the
high.
may be too
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