Territory and Product Profitability Analysis Coast to Coast Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East Coas and West Coast. Information about the two surfboards is as follows: Atlantic Wave Pacific Pounder Sales price Variable cost of goods sold per unit Manufacturing margin per unit Variable selling expense per unit Contribution margin per unit The sales unit volume for the territories and products for the period is as follows: East Coast West Coast 3,100 0 Atlantic Wave 1,550 1,550 Pacific Pounder $300 (147) $153 (87) $66 $350 (130) $220 (157) $63 a. Prepare a contribution margin by sales territory report. Compute the contribution margin ratio for each territory as a whole percent, rounded to two decimal places, if required.
Territory and Product Profitability Analysis Coast to Coast Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East Coas and West Coast. Information about the two surfboards is as follows: Atlantic Wave Pacific Pounder Sales price Variable cost of goods sold per unit Manufacturing margin per unit Variable selling expense per unit Contribution margin per unit The sales unit volume for the territories and products for the period is as follows: East Coast West Coast 3,100 0 Atlantic Wave 1,550 1,550 Pacific Pounder $300 (147) $153 (87) $66 $350 (130) $220 (157) $63 a. Prepare a contribution margin by sales territory report. Compute the contribution margin ratio for each territory as a whole percent, rounded to two decimal places, if required.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Transcribed Image Text:Territory and Product Profitability Analysis
Coast to Coast Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East Coast
and West Coast. Information about the two surfboards is as follows:
Atlantic Wave
Pacific Pounder
Sales price
Variable cost of goods sold per unit
Manufacturing margin per unit
Variable selling expense per unit
Contribution margin per unit
The sales unit volume for the territories and products for the period is as follows:
East Coast West Coast
3,100
0
1,550
1,550
Atlantic Wave
East Coast
$350
(130)
$220
(157)
$63
Pacific Pounder
$300
(147)
$153
a. Prepare a contribution margin by sales territory report. Compute the contribution margin ratio for each territory as a whole percent, rounded to two decimal
places, if required.
Coast to Coast Surfboards Inc.
Contribution Margin by Territory
West Coast
(87)
$66

Transcribed Image Text:Pacific Pounder
0
Contribution margin ratio
1,550
a. Prepare a contribution margin by sales territory report. Compute the contribution margin ratio for each territory as a whole percent, rounded to two decimal
places, if required.
Coast to Coast Surfboards Inc.
Contribution Margin by Territory
East Coast
West Coast
dat
gooodá
%
b. What advice would you give to the management of Coast to Coast Surfboards regarding the relative profitability of the two territories?
The total contribution margin is
for the East Coast, while the contribution margin ratio is
contribution margin ratio but a
East Coast sells only Atlantic Wave, which have a
attempting to improve the company's profitability, it is
the variable selling expenses per unit for the
for West Coast. This is because
contribution margin per unit. In
that changing the mix of products to the two territories will have much effect. In addition,
may be too high.
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