Severo S.A. of Sao Paulo, Brazil, is organized into two divisions. The company's contribution format segmented income statement (in terms of the Brazilian currency, the real, R) for last month is given below: Sales Variable expenses Contribution margin Traceable fixed expenses: Advertising Selling and administrative Depreciation Total traceable fixed expenses Divisional segment margin Common fixed expenses Operating income -Total Company R 4,186,000 1,874,760 2,311,240 Sales Traceable fixed expenses: R 760,000 570,000 241,000 1,571,000 Advertising Selling and administrative Depreciation Variable expenses as a percentage of sales 740,240 396,000 344,240 Divisions Cloth 2,300,000 1,020,000 1,280,000 R 360,000 270,000 121,000 751,000 R 529,000 R Top management can't understand why the Leather Division has such a low segment margin when its sales are only 18% less than sales in the Cloth Division. As one step in isolating the problem, management has directed that the Leather Division be further segmented into product lines. The following information is available on the product lines in the Leather Division: Leather R 1,886,000 854,760 1,031,240 Garments R560,000 Leather Division Product Lines Handbags R 86,000 R 36,000 R 25,000 400,000 300,000 120,000 820,000 211,240 60% Shoes R750,000 R118,000 R 41,000 R 62,000 30% R576,000 R196,000 R 42,000 R 33,000 51%
Severo S.A. of Sao Paulo, Brazil, is organized into two divisions. The company's contribution format segmented income statement (in terms of the Brazilian currency, the real, R) for last month is given below: Sales Variable expenses Contribution margin Traceable fixed expenses: Advertising Selling and administrative Depreciation Total traceable fixed expenses Divisional segment margin Common fixed expenses Operating income -Total Company R 4,186,000 1,874,760 2,311,240 Sales Traceable fixed expenses: R 760,000 570,000 241,000 1,571,000 Advertising Selling and administrative Depreciation Variable expenses as a percentage of sales 740,240 396,000 344,240 Divisions Cloth 2,300,000 1,020,000 1,280,000 R 360,000 270,000 121,000 751,000 R 529,000 R Top management can't understand why the Leather Division has such a low segment margin when its sales are only 18% less than sales in the Cloth Division. As one step in isolating the problem, management has directed that the Leather Division be further segmented into product lines. The following information is available on the product lines in the Leather Division: Leather R 1,886,000 854,760 1,031,240 Garments R560,000 Leather Division Product Lines Handbags R 86,000 R 36,000 R 25,000 400,000 300,000 120,000 820,000 211,240 60% Shoes R750,000 R118,000 R 41,000 R 62,000 30% R576,000 R196,000 R 42,000 R 33,000 51%
Chapter1: Financial Statements And Business Decisions
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