Telepresence systems start with the basic idea of videoconferencingbut go far beyond, with imagery so real that colleagues thousandsof miles apart virtually appear to be in the same room together.The interaction feels so lifelike that participants can forget that theperson “sitting” on the other side of the table is actually in anothercity or even another country. The ability to convey nonverbalsubtleties such as facial expressions and hand gestures makes thesesystems particularly good for negotiations, collaborative problemsolving, and other complex discussions. How do you think businesses can use the technology of telepresence? What are the benefitsof adopting such a technology? What are its drawbacks?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Telepresence systems start with the basic idea of videoconferencing
but go far beyond, with imagery so real that colleagues thousands
of miles apart virtually appear to be in the same room together.
The interaction feels so lifelike that participants can forget that the
person “sitting” on the other side of the table is actually in another
city or even another country. The ability to convey nonverbal
subtleties such as facial expressions and hand gestures makes these
systems particularly good for negotiations, collaborative problem
solving, and other complex discussions. How do you think businesses can use the technology of telepresence? What are the benefits
of adopting such a technology? What are its drawbacks?

Expert Solution
Step 1

It represents a set of advanced technologies that provide a virtual framework for realistic exchanges between participants. The system uses the latest equipment and offers high definition video and audio streaming. The basic Telepresence unit has an HD camera with controls, microphones, monitors and surround speakers. Furniture and lighting can also augment virtual reality creation. The end effect is that participants can feel each other's presence, creating the impression of a realistic exchange.

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