Taylor Construction Equipment Inc. is concerned with the possibility of high transportation costs and the threat of tariff barriers when entering into a foreign market. Based on this, which entry mode should the construction equipment company avoid? Multiple Choice turnkey contracts joint ventures franchising exporting licensing
Taylor Construction Equipment Inc. is concerned with the possibility of high transportation costs and the threat of tariff barriers when entering into a foreign market. Based on this, which entry mode should the construction equipment company avoid? Multiple Choice turnkey contracts joint ventures franchising exporting licensing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Taylor Construction Equipment Inc. is
concerned with the possibility of high
transportation costs and the threat of tariff
barriers when entering into a foreign
market. Based on this, which entry mode
should the construction equipment
company avoid?
Multiple Choice
turnkey contracts
joint ventures
franchising
exporting
licensing
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