SWOT analysis of Starbucks

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Please explain the photo attached Topic: SWOT analysis of Starbucks
STRENGTHS
Strong financial performance in the coffee market
• Well-known brand image between the customers
• Extensive global supply chain maintaining the quality of
the product
• Use of divisions for diversifying corporate
Transcribed Image Text:STRENGTHS Strong financial performance in the coffee market • Well-known brand image between the customers • Extensive global supply chain maintaining the quality of the product • Use of divisions for diversifying corporate
WEAKNESSES
• Restricted to coffee industry
BUCKS STARBU
• Extensive wait time at numerous outlets lead to
STARB
• dissatisfaction among customers
• Price range of products not affordable for medium and ONS
lower income groups
LE CAFÉ ET LA JOIE
• The products offered by Starbucks can be easily copied
TIDINGS OF
COFFEE & JOY
RECO
Transcribed Image Text:WEAKNESSES • Restricted to coffee industry BUCKS STARBU • Extensive wait time at numerous outlets lead to STARB • dissatisfaction among customers • Price range of products not affordable for medium and ONS lower income groups LE CAFÉ ET LA JOIE • The products offered by Starbucks can be easily copied TIDINGS OF COFFEE & JOY RECO
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