SWOT analysis of Starbucks
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question
Please explain the photo attached
Topic: SWOT analysis of Starbucks

Transcribed Image Text:STRENGTHS
Strong financial performance in the coffee market
• Well-known brand image between the customers
• Extensive global supply chain maintaining the quality of
the product
• Use of divisions for diversifying corporate

Transcribed Image Text:WEAKNESSES
• Restricted to coffee industry
BUCKS STARBU
• Extensive wait time at numerous outlets lead to
STARB
• dissatisfaction among customers
• Price range of products not affordable for medium and ONS
lower income groups
LE CAFÉ ET LA JOIE
• The products offered by Starbucks can be easily copied
TIDINGS OF
COFFEE & JOY
RECO
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