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Discuss Starbucks Diversification and Geographic Scope.

Discuss Starbucks Diversification and Geographic Scope.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss Starbucks Diversification and Geographic Scope.

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Step 1: Brief understanding

Starbucks, the iconic global coffeehouse chain, has become synonymous with more than just coffee. Over the years, it has forged a path of diversification and geographic expansion that has redefined the coffee industry and reshaped consumers' preferences and habits. From its humble beginnings in Seattle to its presence in over 80 countries, Starbucks' journey is a fascinating exploration of how a brand can diversify its product lines, enter new markets, and adapt to local cultures while maintaining its core identity. 

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