Suzie's Surfboards produces and sells surfboards in Jacksonville. To date, their surfboards have used typical images (waves, palm trees) and color schemes. Now, to reach a broader audience, they decide to sell a series of surfboards painted with the graffiti and street art more typical of skateboards. In which way is Suzie's Surfboards trying to extend their brand equity? a. line extension b.multiple branding c.abrand modification d. family branding e. category extension
Suzie's Surfboards produces and sells surfboards in Jacksonville. To date, their surfboards have used typical images (waves, palm trees) and color schemes. Now, to reach a broader audience, they decide to sell a series of surfboards painted with the graffiti and street art more typical of skateboards. In which way is Suzie's Surfboards trying to extend their brand equity? a. line extension b.multiple branding c.abrand modification d. family branding e. category extension
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Suzie's Surfboards produces and sells surfboards in Jacksonville. To date, their surfboards have used typical images (waves, palm trees) and color schemes. Now, to reach a broader audience, they decide to sell a series of surfboards painted with the graffiti and street art more typical of skateboards. In which way is Suzie's Surfboards trying to extend their brand equity?
a. line extension
b.multiple branding
c.abrand modification
d. family branding
e. category extension
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