Suppose you own a business form that faces the following demand curve: P = 8 0 - 2 Q . Further, MC = AC = $ 2 0 . Under “ the benchmark case ” , calculate the maximum amount of profits your firm can earn. 2 . Suppose you are earning the maximum profit, but your lease is up for renewal and the property owner wants to increase the rent by $ 5 0 0 . a . In response to the $ 5 0 0 additional cost, would you raise the price to cover the additional cost? Explain why you would or would not. Notice, rent is a fixed cost. b . In response to the $ 5 0 0 additional cost, suppose you implement a two - part tariff pricing strategy. Compute the amount of profit under the two - part tariff. c . Explain why the revenue is necessarily higher under the two - part than under the benchmark case.

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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Suppose you own a business form that faces the following demand curve: P = 8 0 - 2 Q . Further, MC = AC = $ 2 0 . Under “ the benchmark case ” , calculate the maximum amount of profits your firm can earn. 2 . Suppose you are earning the maximum profit, but your lease is up for renewal and the property owner wants to increase the rent by $ 5 0 0 . a . In response to the $ 5 0 0 additional cost, would you raise the price to cover the additional cost? Explain why you would or would not. Notice, rent is a fixed cost. b . In response to the $ 5 0 0 additional cost, suppose you implement a two - part tariff pricing strategy. Compute the amount of profit under the two - part tariff. c . Explain why the revenue is necessarily higher under the two - part than under the benchmark case.
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