Suppose you are in charge of a large mailing to the alumniof your college inviting them to contribute to a scholarshipfund. The letters and envelopes have been individually ad-dressed (mailing labels were not used). The letters are to beprocessed (matched with correct envelope, time estimated tobe 0.2 minutes each), folded (0.12 minutes each), and stuffedinto the correct envelope (0.10 minutes each). The envelopesare to be sealed (0.05 minutes each), and a large commemo-rative stamp is to be placed in the upper right-hand corner ofeach envelope (0.10 minutes each).a. Make a process chart for this activity, assuming that it is aone-person operation.b. Estimate how long it will take to stuff, seal, and stamp 2,000envelopes. Assume that the person doing this work is paid$8 per hour. How much will it cost to process 2,000 letters?c. Consider each of the following process changes. Whichchanges would reduce the time and cost of the currentprocess?▪ Each letter has the same greeting, “Dear Alumnus orAlumna,” instead of the person’s name.▪ Mailing labels are used and have to be put on the enve-lopes (0.10 minutes each).▪ Prestamped envelopes are used.▪ Envelopes are stamped by a postage meter which canstamp 200 letters per minute.▪ Window envelopes are used.▪ A preaddressed envelope is included with each letter forcontributions (adds 0.05 minutes to stuffing step).d. Would any of these changes be likely to reduce the effec-tiveness of the mailing? If so, which ones? Why?e. Would the changes that increase time and cost be likely toincrease the effectiveness of the mailing? Why or why not?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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Suppose you are in charge of a large mailing to the alumni
of your college inviting them to contribute to a scholarship
fund. The letters and envelopes have been individually ad-
dressed (mailing labels were not used). The letters are to be
processed (matched with correct envelope, time estimated to
be 0.2 minutes each), folded (0.12 minutes each), and stuffed
into the correct envelope (0.10 minutes each). The envelopes
are to be sealed (0.05 minutes each), and a large commemo-
rative stamp is to be placed in the upper right-hand corner of
each envelope (0.10 minutes each).
a. Make a process chart for this activity, assuming that it is a
one-person operation.
b. Estimate how long it will take to stuff, seal, and stamp 2,000
envelopes. Assume that the person doing this work is paid
$8 per hour. How much will it cost to process 2,000 letters?
c. Consider each of the following process changes. Which
changes would reduce the time and cost of the current
process?
▪ Each letter has the same greeting, “Dear Alumnus or
Alumna,” instead of the person’s name.
▪ Mailing labels are used and have to be put on the enve-
lopes (0.10 minutes each).
▪ Prestamped envelopes are used.
▪ Envelopes are stamped by a postage meter which can
stamp 200 letters per minute.
▪ Window envelopes are used.
▪ A preaddressed envelope is included with each letter for
contributions (adds 0.05 minutes to stuffing step).
d. Would any of these changes be likely to reduce the effec-
tiveness of the mailing? If so, which ones? Why?
e. Would the changes that increase time and cost be likely to
increase the effectiveness of the mailing? Why or why not?

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