Suppose the weekly demand for a call centre is shown in the table below. Apply the moving average and exponential smoothing methods to forecast the demand for Week 17. Assume the following: Simple moving average method: two-week moving average Single exponential smoothing method: assume the 1st week forecast is 333 and α=0.65. Include the MSE, MAD and MAPE in your calculations. Based on your results, recommend which method should be used and give reasons to support your recommendation. Week Demand (Number of calls) 1 300 2 360 3 410 4 289 5 279 6 302 7 376 8 329 9 248 10 322 11 503 12 511 13 399 14 402 15 380 16 469

Practical Management Science
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Author:WINSTON, Wayne L.
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Chapter2: Introduction To Spreadsheet Modeling
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Suppose the weekly demand for a call centre is shown in the table below. Apply the moving average and exponential smoothing methods to forecast the demand for Week 17.
Assume the following:
Simple moving average method: two-week moving average
Single exponential smoothing method: assume the 1st week forecast is 333 and α=0.65.
Include the MSE, MAD and MAPE in your calculations. Based on your results, recommend which method should be used and give reasons to support your recommendation.

Week Demand (Number of calls)
1 300
2 360
3 410
4 289
5 279
6 302
7 376
8 329
9 248
10 322
11 503
12 511
13 399
14 402
15 380
16 469
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