The sale of cycles in a shop in three consecutive months are given as 70, 68 and 82 units respectively. Exponential smoothing method with a smoothing constant of 0.4 is used in forecasting. Assume the forecast for the first month is 70 units. The expected number of sales (round off to the nearest whole number) in the 4th month is: a. 66 units. b. 71 units. c. 76 units. d. 81 units.

The sale of cycles in a shop in three consecutive months are given as 70, 68 and 82 units respectively. Exponential smoothing method with a smoothing constant of 0.4 is used in forecasting. Assume the forecast for the first month is 70 units. The expected number of sales (round off to the nearest whole number) in the 4th month is: a. 66 units. b. 71 units. c. 76 units. d. 81 units.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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