Suppose the Sherwin-Williams Company is interested in developing a simple regression model with paint sales (Y) as the dependent variable and selling price (P) as the independent variable. Complete the following worksheet and then use it to determine the estimated regression line. Sales Region Selling Price Sales   ($/Gallon)  (x 1000 Gal) ii xixi yiyi xixiyiyi xi2xi2 yi2yi2 1 15 160 2,400 225 25,600 2 13.5 220 2,970 182.25 48,400 3 16.5 140 2,310 272.25 19,600 4 14.5 190 2,755 210.25 36,100 5 17 120 2,040 289 14,400 6 16 160 2,560 256 25,600 7 13 210 2,730 169 44,100 8 18 150 2,700 324 22,500 9 12 220 2,640 144 48,400 10 15.5 190 2,945 240.25 36,100 Total 151 1,760     ? 2,312     ?   Regression Parameters Estimations Slope (ββ)     ? Intercept (αα)     ?   In words, for a dollar increase in the selling price, the expected sales will   (increase?, or decrease?) by  ?  gallons in a given sales region.   What is the standard error of the estimate (sese)? 14.141   17.200   15.491     What is the estimate of the standard deviation of the estimated slope (sbsb)? 2.504   2.743   3.045     Can you reject the hypothesis (at the 0.05 level of significance) that there is no relationship (i.e., β=0β=0) between the variables? (Hint: t0.025,8=2.306t0.025,8=2.306) No   Yes     Complete the following worksheet and then use it to calculate the coefficient of determination. ii xixi yiyi yˆy^ (yˆi−y¯)2y^i−y¯2 (yi−y¯)2yi−y¯2 1 15 160 177.649 2.719 256.000 2 13.5 220 202.382 696.010 1,936.000 3 16.5 140 152.915 532.917 1,296.000 4 14.5 190 185.893 97.871 196.000 5 17 120 144.671 981.506 3,136.000 6 16 160 161.160 220.226 256.000 7 13 210 210.627 1,199.029 1,156.000 8 18 150 128.182 2,286.561 676.000 9 12 220 227.116 2,612.845 1,936.000 10 15.5 190 169.404 43.507 196.000       Total     ?     ?   The coefficient of determination (r2r2) is    ?   According to the regression model, which of the following is the best estimate together with the 95 percent prediction interval of paint sales (in thousands of gallons) in a sales region where the selling price is $12.50? 437.605 ± 2(17.200)   218.855 ± 2(17.200)   437.605 ± 2(3.045)   218.855 ± 2(3.045)     What is the price elasticity of demand at a selling price of $12.50? -0.58   -0.07   -0.94   -0.06

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Suppose the Sherwin-Williams Company is interested in developing a simple regression model with paint sales (Y) as the dependent variable and selling price (P) as the independent variable.
Complete the following worksheet and then use it to determine the estimated regression line.
Sales Region
Selling Price
Sales
 
($/Gallon) 
(x 1000 Gal)
ii xixi yiyi xixiyiyi xi2xi2 yi2yi2
1 15 160 2,400 225 25,600
2 13.5 220 2,970 182.25 48,400
3 16.5 140 2,310 272.25 19,600
4 14.5 190 2,755 210.25 36,100
5 17 120 2,040 289 14,400
6 16 160 2,560 256 25,600
7 13 210 2,730 169 44,100
8 18 150 2,700 324 22,500
9 12 220 2,640 144 48,400
10 15.5 190 2,945 240.25 36,100
Total 151 1,760     ? 2,312     ?
 
Regression Parameters
Estimations
Slope (ββ)     ?
Intercept (αα)     ?
 
In words, for a dollar increase in the selling price, the expected sales will   (increase?, or decrease?) by  ?  gallons in a given sales region.
 
What is the standard error of the estimate (sese)?
14.141
 
17.200
 
15.491
 
 
What is the estimate of the standard deviation of the estimated slope (sbsb)?
2.504
 
2.743
 
3.045
 
 
Can you reject the hypothesis (at the 0.05 level of significance) that there is no relationship (i.e., β=0β=0) between the variables? (Hint: t0.025,8=2.306t0.025,8=2.306)
No
 
Yes
 
 
Complete the following worksheet and then use it to calculate the coefficient of determination.
ii
xixi
yiyi
yˆy^
(yˆi−y¯)2y^i−y¯2
(yi−y¯)2yi−y¯2
1 15 160 177.649 2.719 256.000
2 13.5 220 202.382 696.010 1,936.000
3 16.5 140 152.915 532.917 1,296.000
4 14.5 190 185.893 97.871 196.000
5 17 120 144.671 981.506 3,136.000
6 16 160 161.160 220.226 256.000
7 13 210 210.627 1,199.029 1,156.000
8 18 150 128.182 2,286.561 676.000
9 12 220 227.116 2,612.845 1,936.000
10 15.5 190 169.404 43.507 196.000
      Total     ?     ?
 
The coefficient of determination (r2r2) is    ?
 
According to the regression model, which of the following is the best estimate together with the 95 percent prediction interval of paint sales (in thousands of gallons) in a sales region where the selling price is $12.50?
437.605 ± 2(17.200)
 
218.855 ± 2(17.200)
 
437.605 ± 2(3.045)
 
218.855 ± 2(3.045)
 
 
What is the price elasticity of demand at a selling price of $12.50?
-0.58
 
-0.07
 
-0.94
 
-0.06
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