He is uncertain whether the unit price of the product or the effects of increased marketing are the main drivers in sales and wants to use regression analysis to figure out which factor drives more demand for their particular market. Pertinent information was collected by an extensive marketing project that lasted over the past 10 years and was reduced to the data that follow: YEAR SALES/UNIT (THOUSANDS) PRICE $/UNIT ADVERTISING ($000) 1998 395 278 60

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Mark Price, the new productions manager for Speakers and Company, needs to find out which variable most affects the demand for their line of stereo speakers. He is uncertain whether the unit price of the product or the effects of increased marketing are the main drivers in sales and wants to use regression analysis to figure out which factor drives more demand for their particular market. Pertinent information was collected by an extensive marketing project that lasted over the past 10 years and was reduced to the data that follow: YEAR SALES/UNIT (THOUSANDS) PRICE $/UNIT ADVERTISING ($000) 1998 395 278 605 1999 695 219 831 2000 895 216 1,104 2001 1,286 207 1,404 2002 1,147 219 1,203 2003 1,180 193 1,286 2004 895 222 884 2005 1,104 202 1,104 2006 974 220 696 2007 1,238 216 884 2008 884 220 696 2009 804 247 696
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