He is uncertain whether the unit price of the product or the effects of increased marketing are the main drivers in sales and wants to use regression analysis to figure out which factor drives more demand for their particular market. Pertinent information was collected by an extensive marketing project that lasted over the past 10 years and was reduced to the data that follow: YEAR SALES/UNIT (THOUSANDS) PRICE $/UNIT ADVERTISING ($000) 1998 395 278 60
He is uncertain whether the unit price of the product or the effects of increased marketing are the main drivers in sales and wants to use regression analysis to figure out which factor drives more demand for their particular market. Pertinent information was collected by an extensive marketing project that lasted over the past 10 years and was reduced to the data that follow: YEAR SALES/UNIT (THOUSANDS) PRICE $/UNIT ADVERTISING ($000) 1998 395 278 60
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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Mark Price, the new productions manager for Speakers and Company, needs to find out which variable most affects the demand for their line of stereo speakers. He is uncertain whether the unit price of the product or the effects of increased marketing are the main drivers in sales and wants to use regression analysis to figure out which factor drives more demand for their particular market. Pertinent information was collected by an extensive marketing project that lasted over the past 10 years and was reduced to the data that follow:
YEAR SALES/UNIT
(THOUSANDS) PRICE $/UNIT ADVERTISING
($000)
1998 395 278 605
1999 695 219 831
2000 895 216 1,104
2001 1,286 207 1,404
2002 1,147 219 1,203
2003 1,180 193 1,286
2004 895 222 884
2005 1,104 202 1,104
2006 974 220 696
2007 1,238 216 884
2008 884 220 696
2009 804 247 696
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