a. Perform a regression analysis based on these data using Excel. Note: Negative values should be indicated by a minus sign. Round your answers to 4 decimal places. y bar Price advertising

MATLAB: An Introduction with Applications
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Mark Price, the new productions manager for Speakers and Company, needs to find out which variable most affects the demand for
their line of company speakers. He is uncertain whether the unit price of the product or the effects of increased marketing are the
main drivers in sales and wants to use regression analysis to figure out which factor drives more demand for its particular market.
Pertinent information was collected by an extensive marketing project that lasted over the past 12 years and was reduced to the data
that follow:
YEAR
1
2
3
4
5
6
7
B
9
10
11
12
UNIT SALES
(THOUSANDS)
398
698
898
y bar
1,304
1,163
1,195
898
1,200
982
1,235
875
811
PRICE $ PER
UNIT
283
209
213
220
209
200
220
209
230
213
216
243
ADVERTISING
($000)
621
821
1,200
1,405
1,210
1,304
875
1,200
691
875
691
691
a. Perform a regression analysis based on these data using Excel.
Note: Negative values should be indicated by a minus sign. Round your answers to 4 decimal places.
Price
advertising
Transcribed Image Text:Mark Price, the new productions manager for Speakers and Company, needs to find out which variable most affects the demand for their line of company speakers. He is uncertain whether the unit price of the product or the effects of increased marketing are the main drivers in sales and wants to use regression analysis to figure out which factor drives more demand for its particular market. Pertinent information was collected by an extensive marketing project that lasted over the past 12 years and was reduced to the data that follow: YEAR 1 2 3 4 5 6 7 B 9 10 11 12 UNIT SALES (THOUSANDS) 398 698 898 y bar 1,304 1,163 1,195 898 1,200 982 1,235 875 811 PRICE $ PER UNIT 283 209 213 220 209 200 220 209 230 213 216 243 ADVERTISING ($000) 621 821 1,200 1,405 1,210 1,304 875 1,200 691 875 691 691 a. Perform a regression analysis based on these data using Excel. Note: Negative values should be indicated by a minus sign. Round your answers to 4 decimal places. Price advertising
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