a. Perform a regression analysis based on these data using Excel. Note: Negative values should be indicated by a minus sign. Round your answers to 4 decimal places. y bar Price advertising
a. Perform a regression analysis based on these data using Excel. Note: Negative values should be indicated by a minus sign. Round your answers to 4 decimal places. y bar Price advertising
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
Related questions
Question

Transcribed Image Text:Mark Price, the new productions manager for Speakers and Company, needs to find out which variable most affects the demand for
their line of company speakers. He is uncertain whether the unit price of the product or the effects of increased marketing are the
main drivers in sales and wants to use regression analysis to figure out which factor drives more demand for its particular market.
Pertinent information was collected by an extensive marketing project that lasted over the past 12 years and was reduced to the data
that follow:
YEAR
1
2
3
4
5
6
7
B
9
10
11
12
UNIT SALES
(THOUSANDS)
398
698
898
y bar
1,304
1,163
1,195
898
1,200
982
1,235
875
811
PRICE $ PER
UNIT
283
209
213
220
209
200
220
209
230
213
216
243
ADVERTISING
($000)
621
821
1,200
1,405
1,210
1,304
875
1,200
691
875
691
691
a. Perform a regression analysis based on these data using Excel.
Note: Negative values should be indicated by a minus sign. Round your answers to 4 decimal places.
Price
advertising
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