Suppose that you are asked to forecast future stockprices of ABC Corporation, so you proceed to collectall available information. The day you announce yourforecast, competitors of ABC Corporation announce abrand new plan to merge and reshape the structure ofthe industry. Would your forecast still be consideredoptimal?
Suppose that you are asked to forecast future stockprices of ABC Corporation, so you proceed to collectall available information. The day you announce yourforecast, competitors of ABC Corporation announce abrand new plan to merge and reshape the structure ofthe industry. Would your forecast still be consideredoptimal?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Suppose that you are asked to forecast future stock
prices of ABC Corporation, so you proceed to collect
all available information. The day you announce your
forecast, competitors of ABC Corporation announce a
brand new plan to merge and reshape the structure of
the industry. Would your forecast still be considered
optimal?
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