Suppose a firm has the following demand equation: where Q = quantity demanded P = product price (in dollars) Q=1,000 3,000P + 10A A = advertising expenditure (in dollars) Assume for the following questions that P =3$ and A = $2,000. 1. Suppose the firm dropped the price to $2.50. Would this be beneficial? Explain. Illustrate your answer with the use of a demand schedule and demand curve. 2. Suppose the firm raised the price to $4.00 while increasing its advertising expenditure by $100. Would this be beneficial? Explain. Illustrate your answer with the use of a demand schedule and a demand curve. (Hint: First construct the schedule and the curve assuming A = $2,000. Then construct the new schedule and curve assuming A = $2,100.)

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter14: Monopoly
Section: Chapter Questions
Problem 14.13P
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Suppose a firm has the following demand equation:
where Q = quantity demanded
P = product price (in dollars)
Q=1,000 3,000P + 10A
A = advertising expenditure (in dollars)
Assume for the following questions that P =3$ and A = $2,000.
1. Suppose the firm dropped the price to $2.50. Would this be beneficial? Explain. Illustrate
your answer with the use of a demand schedule and demand curve.
2. Suppose the firm raised the price to $4.00 while increasing its advertising expenditure by $100.
Would this be beneficial? Explain. Illustrate your answer with the use of a demand schedule
and a demand curve. (Hint: First construct the schedule and the curve assuming A = $2,000.
Then construct the new schedule and curve assuming A = $2,100.)
Transcribed Image Text:Suppose a firm has the following demand equation: where Q = quantity demanded P = product price (in dollars) Q=1,000 3,000P + 10A A = advertising expenditure (in dollars) Assume for the following questions that P =3$ and A = $2,000. 1. Suppose the firm dropped the price to $2.50. Would this be beneficial? Explain. Illustrate your answer with the use of a demand schedule and demand curve. 2. Suppose the firm raised the price to $4.00 while increasing its advertising expenditure by $100. Would this be beneficial? Explain. Illustrate your answer with the use of a demand schedule and a demand curve. (Hint: First construct the schedule and the curve assuming A = $2,000. Then construct the new schedule and curve assuming A = $2,100.)
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