Sunshine Foods is producing in the inelastic portion of its demand curve. How will the firm increase revenue Question 15Answer a.   Continue producing at the current output level, because it maximizes its total revenue by producing in the inelastic portion of its demand curve.   b.   Increase price, because if it increases price and demand is inelastic, total revenue will increase.   c.   Reduce price, because if it reduces price and demand is inelastic, total revenue will increase.   d. Continue selling at the same price, but increase the amount it produces.

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