Solve the attached case SummaryThe closing case explores IKEA's expansion into India. TheSwedish retailer, renowned for its ability to maintain its entireconcept in multiple foreign markets, decided that India requireda different strategy. Despite its considerable experienceoperating in foreign markets, IKEA, aware that India is one ofthe largest markets in the world, wanted to avoid missteps andso carefully planned its expansion over five years, visiting some200 homes in India and learning about the Indian lifestyle.Today, the company has about 400 employees in India, a numberit expects to grow to 15,000 by 2025 as the company continuesto expand its presence.Case Discussion Questions1. What do you think are the attractions of India to IKEA?2. Why did the company chose Hyderabad as the location for itsfirst store opening?3. What are the biggest challenges IKEA faces in growing itsIndian operation?4. IKEA entered India by establishing a wholly ownedsubsidiary. Why do you think the company chose this entrymode over other entry modes, such as franchising the IKEAconcept or a joint venture?

IKEA, a Swedish furniture retailer, entered the Indian market in 2018 after carefully planning its…

Answered: Summary The closing case explores…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Types of problem are: А. occurred and available problem В. presented and constructed problem C. make and settle problem D. others and solve problem
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