suggested retail price (MSRP) in each
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Question
D7
![You are the owner of a local Honda dealership. Unlike other dealerships in the area, you take pride in your "No Haggle" sales policy.
Last year, your dealership earned record profits of $1.7 million. In your market, you compete against two other dealers, and the market-
level price elasticity of demand for midsized Honda automobiles is -1.8. In each of the last five years, your dealership has sold more
midsized automobiles than any other Honda dealership in the nation. This entitled your dealership to an additional 25 percent off the
manufacturer's suggested retail price (MSRP) in each year. Taking this into account, your marginal cost of a midsized automobile is
$11,000.
What price should you charge for a midsized automobile if you expect to maintain your record sales?
Instructions: Enter your response rounded to two decimal places.
$ 15750](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F36595e4f-8dae-43cf-8e67-6fbb74f1a3bb%2F0c4b08b4-635c-4364-8c90-ae72f131a5c8%2Fxxwtucx_processed.jpeg&w=3840&q=75)
Transcribed Image Text:You are the owner of a local Honda dealership. Unlike other dealerships in the area, you take pride in your "No Haggle" sales policy.
Last year, your dealership earned record profits of $1.7 million. In your market, you compete against two other dealers, and the market-
level price elasticity of demand for midsized Honda automobiles is -1.8. In each of the last five years, your dealership has sold more
midsized automobiles than any other Honda dealership in the nation. This entitled your dealership to an additional 25 percent off the
manufacturer's suggested retail price (MSRP) in each year. Taking this into account, your marginal cost of a midsized automobile is
$11,000.
What price should you charge for a midsized automobile if you expect to maintain your record sales?
Instructions: Enter your response rounded to two decimal places.
$ 15750
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