Answered: Subject: Channel management Q2): What…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Subject: Channel management

Q2): What are the criteria for selecting the right distributors?

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Step 1 Introduction

Distribution refers to the channels or strategies which the organization or marketer uses to bridge the gap between the point of production and point of consumption. Distribution is the various ways through which the supplier delivers the products or services to the customers who are globally.

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