Can you identify any strengths and weaknesses of Ryanair based on intonation provided in the case and the data given in the table above? Case Study- 0110MINI-CASE ON RYANAIR LIMITED (RYAAY)IS RYANAIR'S WEBSITE ITS STRATEGICMARKETING TOOL?Headquartered in Dublin, Ireland, Ryanair was set up by the Ryan family and began operating in1985 with a share capital of £1 only, and a staff of 25 individuals.According to the International Air Transport Association (IATA) report in 2013, the low-cost air-line, with its main bases at Dublin and London Stansted Airports, was considered the largest Europeanairline in terms of domestic, international, and scheduled passenger figures and passenger-kilometers.The airline has 1,600 flights scheduled daily across 185 destinations, with 300 Boeing 737-800 jetsin operation.The airline is growing rapidly, serving 35 countries in Africa (Morocco), and the Middle East(Cyprus and Israel), and Europe. In 2014, the airline saw an increase in traffic by 11 percent. Theoperations outgrew its previous office space at the Dublin Airport, and in April, 2014, Ryanair'snew €20m Dublin Head Office in Airside Business Park, which was around 100,000 square feet,was officially opened. In the same year, Ryanair launched its "Always Getting Better" program toaddress things that customers did not appreciate. It also agreed to purchase up to 200 Boeing 737Max 8s (100 confirmed and 100 options) for over $22 billion. In December 2015, the airline openedan operating base at Milan Malpensa Airport.The key trends for Ryanair over recent years are shown below (year ending March, 2015):Source: © 123rf.com 201020112012201320142015Total operating revenue (Em) 2,988.13,629.54,390.24,884.05,036.75,654.0Operating income (€m)402.1488.2683.2718.2658.61,042.9Profit before taxation (Em)341.0420.9633.0650.9591.4982.4Profit after taxation (Em)305.3374.6560.4569.3522.8866.7Source: Based on data from Ryanair FY 2015 Results, March 2015, © RyanAir, www.investor.ryanair.com.In December 2014, Ryanair announced that it would inaugurate its 72nd base in 2015 in theAzores. In 2016, Ryanair will work towards developing a low-cost airline named VivaCan. The air-line service has projected to have provided service to 160 million passengers in 2024.Questions2. Can you identify any strengths and weaknesses of Ryanair based on information provided in thecase and the data given in the table above?

The company is one of the most environmentally friendly airline groups in Europe. The airline…

Answered: strengths and weaknesses of Ryanair

Business

Management

strengths and weaknesses of Ryanair

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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