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Staples Closing Another 70 Stores as North American Sales Sink Staples closed 48 of its North American stores in 2016 and will close another 70 in 2017. The firm has expanded its e-commerce, and has focused on buying small business-to-business service providers beyond office supplies companies that employ 10 to 200 employees. It has added 1,000 people to its sales force. (Source: Fortune, March 9, 2017) a. Which of Staples' decisions described in the news clip is a short-run decision and which is a long-run decision? b. Why is Staples' long-run decision riskier than its short-run decision? c. Explain how Staples' short-run decision will change its average variable cost and its short- run ATC curve. Explain how Staples' long-run decision will change its total fixed cost and its short-run ATC curve.

Staples Closing Another 70 Stores as North American Sales Sink Staples closed 48 of its North American stores in 2016 and will close another 70 in 2017. The firm has expanded its e-commerce, and has focused on buying small business-to-business service providers beyond office supplies companies that employ 10 to 200 employees. It has added 1,000 people to its sales force. (Source: Fortune, March 9, 2017) a. Which of Staples' decisions described in the news clip is a short-run decision and which is a long-run decision? b. Why is Staples' long-run decision riskier than its short-run decision? c. Explain how Staples' short-run decision will change its average variable cost and its short- run ATC curve. Explain how Staples' long-run decision will change its total fixed cost and its short-run ATC curve.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Staples Closing Another 70 Stores as North American Sales Sink Staples closed 48 of its North American stores in 2016 and will close another 70 in 2017. The firm has expanded its e-commerce, and has focused on buying small business-to-business service providers beyond office supplies companies that employ 10 to 200 employees. It has added 1,000 people to its sales force. (Source: Fortume, March 9, 2017) a. Which of Staples' decisions described in the news clip is a short-run decision and which is a long-run decision? b. Why is Staples' long-run decision riskier than its short-run decision? c. Explain how Staples' short-run decision will change its average variable cost and its short- run ATC curve. Explain how Staples' long-run decision will change its total fixed cost and its short-run ATC curve.
Transcribed Image Text:Staples Closing Another 70 Stores as North American Sales Sink Staples closed 48 of its North American stores in 2016 and will close another 70 in 2017. The firm has expanded its e-commerce, and has focused on buying small business-to-business service providers beyond office supplies companies that employ 10 to 200 employees. It has added 1,000 people to its sales force. (Source: Fortume, March 9, 2017) a. Which of Staples' decisions described in the news clip is a short-run decision and which is a long-run decision? b. Why is Staples' long-run decision riskier than its short-run decision? c. Explain how Staples' short-run decision will change its average variable cost and its short- run ATC curve. Explain how Staples' long-run decision will change its total fixed cost and its short-run ATC curve.
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