Sreebhumi Stationery is a stationery company that specializes in manufacturing of hard bound paper copies. However, in the recent years the cost of paper sheets that it used to import from Timbaktu has increased considerably. Therefore it is thinking of setting up a paper sheet manufacturing business in Timbaktu. What strategy is Sreebhumi Stationery pursuing? Whatare the risks and opportunities associated with this strategy?

Sreebhumi Stationery is a stationery company that specializes in manufacturing of hard bound paper copies. However, in the recent years the cost of paper sheets that it used to import from Timbaktu has increased considerably. Therefore it is thinking of setting up a paper sheet manufacturing business in Timbaktu. What strategy is Sreebhumi Stationery pursuing? Whatare the risks and opportunities associated with this strategy?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: L.l.bean: Open 24/7, Click Or Brick

Problem 3VC

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