Spice Gas a company into LPG Gas stations, has been there in the market for the last four years. Being the first movers and having four gas stations in the city they have been one of the market leaders in the segment. Never has the company faced a difficult time it is witnessing in the present year. With a new Company opening their Gas station next to theirs most profitable center, Spice Gas is in a double minded state. Their customers majorly are the auto rickshaw drivers who are agitated with company for poor quality supply for a brief period of two weeks. This happened last year due to the casual attitude of the operations manger who was terminated for the same. Vikram, a young and dynamic Sales Manager has been entrusted with the challenging work of rebuilding the lost face of the company. Write down the strategy Vikram should use to bring in the desired result in least
Spice Gas a company into LPG Gas stations, has been there in the market for the last four years. Being the first movers and having four gas stations in the city they have been one of the market leaders in the segment. Never has the company faced a difficult time it is witnessing in the present year. With a new Company opening their Gas station next to theirs most profitable center, Spice Gas is in a double minded state. Their customers majorly are the auto rickshaw drivers who are agitated with company for poor quality supply for a brief period of two weeks. This happened last year due to the casual attitude of the operations manger who was terminated for the same.
Vikram, a young and dynamic Sales Manager has been entrusted with the challenging work of rebuilding the lost face of the company.
Write down the strategy Vikram should use to bring in the desired result in least possible time.?
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