Sparkle is one firm of many in the market for toothpaste, which is in long-run equilibrium. Indicate which of the following graphs accurately reflects Sparkle's demand curve, marginal-revenue (MR) curve, average-total-cost (ATC) curve, and marginal-cost (MC) curve. A Demand Demand ATC ATC MC- MC MR MR Quantity of Sparkle Toothpaste Quantity of Sparkle Toothpaste A Price, Cost, Revenue Price, Cost, Revenue

Principles of Microeconomics
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ISBN:9781305156050
Author:N. Gregory Mankiw
Publisher:N. Gregory Mankiw
Chapter16: Monopolistic Competition
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### Understanding Long-Run Equilibrium in the Market for Toothpaste

Sparkle is one firm of many in the market for toothpaste, which is in long-run equilibrium.

#### Question:
Indicate which of the following graphs accurately reflects Sparkle’s demand curve, marginal-revenue (MR) curve, average-total-cost (ATC) curve, and marginal-cost (MC) curve.

#### Options:

##### Graph A:
- **Demand Curve**: Downward sloping curve,
- **Marginal Revenue (MR)**: Downward sloping curve, starting from a higher price level compared to MR.
- **Average Total Cost (ATC)**: U-shaped curve.
- **Marginal Cost (MC)**: Upward sloping curve intersecting ATC at its lowest point.

##### Graph B:
- **Demand Curve**: Downward sloping curve,
- **Marginal Revenue (MR)**: Separate downward sloping curve, starting from a higher price level compared to Demand.
- **Average Total Cost (ATC)**: U-shaped curve.
- **Marginal Cost (MC)**: Upward sloping curve intersecting ATC at its lowest point.

The correct graph that reflects Sparkle's demand curve, marginal-revenue curve, average-total-cost curve, and marginal-cost curve in a long-run equilibrium situation will be either Graph A or Graph B.

- Select **A** if Graph A is correct.
- Select **B** if Graph B is correct.

Please make your selection based on the correct representation of economic concepts described.

**Note:** In long-run equilibrium for a perfectly competitive firm, the demand curve (price) is tangent to the lowest point on the ATC curve, and the MC curve intersects both the ATC and MR at this point.
Transcribed Image Text:### Understanding Long-Run Equilibrium in the Market for Toothpaste Sparkle is one firm of many in the market for toothpaste, which is in long-run equilibrium. #### Question: Indicate which of the following graphs accurately reflects Sparkle’s demand curve, marginal-revenue (MR) curve, average-total-cost (ATC) curve, and marginal-cost (MC) curve. #### Options: ##### Graph A: - **Demand Curve**: Downward sloping curve, - **Marginal Revenue (MR)**: Downward sloping curve, starting from a higher price level compared to MR. - **Average Total Cost (ATC)**: U-shaped curve. - **Marginal Cost (MC)**: Upward sloping curve intersecting ATC at its lowest point. ##### Graph B: - **Demand Curve**: Downward sloping curve, - **Marginal Revenue (MR)**: Separate downward sloping curve, starting from a higher price level compared to Demand. - **Average Total Cost (ATC)**: U-shaped curve. - **Marginal Cost (MC)**: Upward sloping curve intersecting ATC at its lowest point. The correct graph that reflects Sparkle's demand curve, marginal-revenue curve, average-total-cost curve, and marginal-cost curve in a long-run equilibrium situation will be either Graph A or Graph B. - Select **A** if Graph A is correct. - Select **B** if Graph B is correct. Please make your selection based on the correct representation of economic concepts described. **Note:** In long-run equilibrium for a perfectly competitive firm, the demand curve (price) is tangent to the lowest point on the ATC curve, and the MC curve intersects both the ATC and MR at this point.
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