Which theory of the firm is most applicable to explain the rise of the low cost airline industry?
Which theory of the firm is most applicable to explain the rise of the low cost airline industry?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Which theory of the firm is most applicable to explain the rise of the low cost airline industry?
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Sorry I still don't understand - can you explain in simpler terms ? - Are we saying the most appicable theory of the firm is that of the theory of transactional costs.
Is the theory of transactional costs a recognised theory?
And secondly the rise of the low cost airline is due to their ability to minimise (transactional) costs by say the following examples:
Adoption of the The Point-To-Point Model
Discount Pricing,
Technology Adoption
Fleet Uniformity etc
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