Sophisticated forecasting models are not always better than simple o There is no single forecasting technique that should be used for all p Neither (a) nor (b) are a key principle of focus forecasting Both (a) and (b) are key principles of focus forecasting

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Which of the following is NOT a key principle of focus forecasting?
A. Sophisticated forecasting models are not always better than simple ones
B. There is no single forecasting technique that should be used for all products and services
C. Neither (a) nor (b) are a key principle of focus forecasting
D. Both (a) and (b) are key principles of focus forecasting
Transcribed Image Text:Which of the following is NOT a key principle of focus forecasting? A. Sophisticated forecasting models are not always better than simple ones B. There is no single forecasting technique that should be used for all products and services C. Neither (a) nor (b) are a key principle of focus forecasting D. Both (a) and (b) are key principles of focus forecasting
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